Designing software by day, crafting home goods by night.
I founded a modern home goods brand on the side called Persim Studio.
Wearing many hats — designing the (physical) product, sourcing suppliers, establishing branding, directing marketing campaigns, creating social content, building community, etc.
Product Photography
Branding & Package Design
Socials
THE WHY
I’ve always been drawn to objects at home that are not only nice to look at but also deeply functional and nostalgic, whether it’s the antique chopsticks from my grandma’s home or polaroid film cameras that capture memories in an instant. Persim Studio became my canvas to explore physical product design, build a brand from scratch, and learn how to bring a product to market.
Although trained as a designer for software, I’ve learned that there are many overlaps between physical and interface design — design systems as a tool for consistency & scalability, constraints as a leverage for creativity, and the value of iteration.
Shoot me an email (szhong05@gmail.com) if you’re curious to learn more :)